Top Digital Marketing Services Statistics and Facts for 2021

The digital marketing services are dynamic in nature! 

Grow your business online, billions of people are connected globally via the internet, research predicts that 4.58 billion people means 60% of the global population were active internet users. 

When more than half of the consumers are going online, any business leader should consider going digital.

At the time of COVID-19, digital marketing services in USA are more in demand than ever, 71% of businesses have a digital transformation. 

2021 digital marketing services in USA trends

With the arrival of new tendencies of digital marketing, it could be difficult to adopt all the trends in one go. With the research of digital marketing institutes, 91% of marketers are depending on digital platforms. 

Digital marketing is something more than just knowing how to run a Facebook ad campaign, rather it’s a set of skills and a way of thinking, no matter what’s the size of the business.

Let’s discuss some of the top strategies:

1. Adjoining search

Undoubtedly SEO importance is safe at its pace, the mass entrepreneurs understand that Search Engine Optimization means getting a web page as high as possible for web pages. Research predicts that 81% of consumers research a company online before making their purchase. 

L4RG professionals believe that any website can’t be ranked with a narrow column of keywords, there are several SEO best practices to accelerate the business with post-lockdown. 

Listed below are some of the top ten trends for your consideration:

• Focus on User and search intent

• Customer analytics, retention, and lifetime value

• Brand SERP optimization, Knowledge graphs, and entities

• Core web vitals and page experience optimization

• All SEO is mobile SEO

• Assess, Adapt, and Execute

• More automation

• SERP layout and functionality changes

• Long-form content

• SEO scalability

2. Smart Bidding

If you’re a small or mid-sized business with your limited budget and experience with digital marketing then consider smart bidding as your prior consideration. Your main objective should increase awareness, traffic, engagement, and conversions. 

You might be wondering, how smart bidding works? Well, start with semi-automated bidding that’s a partial solution that allows advertisers to test with an enhanced CPC strategy at the query level.

Listed below are some of the benefits:

• Enhances CPC (Cost-Per-Click)

• Target ROAS (Return-On-Ad-Spend)

• Target CPA (Cost-Per-Action)

• Maximize Conversions 

• Maximize Conversion value

3. Video Content

Nearly 1 billion hours of YouTube videos are watched around the globe, the reason we can conclude that videos are dominating digital marketing services in the USA. Do you know why marketing through video marketing should be part of your digital marketing strategy? 

• 98% of marketers claim that videos assist their customers to understand better the product 

• According to the survey conducted 81% of traffic is increased by video marketing

• 83% of businesses are using the current trend of video marketing in 2021 

Digital marketing statistics and facts: 2021

78.2% of people use mobile compared to desktop worldwide, the digital marketer should optimize the website or an application accordingly. No doubt, mobile users are on the constant rise! Digital marketing companies believe that time is money as this is the place where luxurious brands thrive. 

Enhance your knowledge while knowing some of the latest facts:

• User Experience (UX) elements such as loading performance, interactive delay, and visual stability require need to be optimized

• Marketers are allocating their maximum fund in voice search as it’ll continue to rise with increased consumer adoption

• Organic reach on unpaid social media will continue to decrease, hence hire the best digital marketing company in India to boost your sales with the right strategy

• Small-sized businesses need to optimize their local listings such as GMB (Google My Business)

1. Content marketing facts: New tendencies

Content is the heart of digital marketing, it’s said as the KING. Being a business leader you should be aware of some of the content marketing facts to boost your business visibility worldwide.

• Approximately, 500 blogs are accessible on the internet, and above 50K people search the process of starting a blog on Google per month

• 52% of marketers believe that repurposing or updating existing content work effectively 

• B2B marketers utilize three content mediums such as email newsletters, blogs, and social media content

• 76% of people, who incorporates visuals in content, drive better ROI

• Among social media platforms, Facebook is the most popular distribution channels 

Reasons to invest in content marketing:

1. Because Google likes content

2. It lets you control the conversation

3. It’s way less annoying than traditional marketing 

2. Social media marketing facts: New tendencies

Businesses wonder the right marketing skill that will help your online businesses gain visibility and boost the impact of social media strategies, if you’re wondering the same then know some of the qualitative facts:

• Facebook intakes 2.8 billion, Twitter has 340 million, TikTok has 100 million US monthly active users 

• Marketers spending $89 billion on social media ads

• Videos perform better engagement than images, yet 69% of Instagram posts are image-based

• Social platforms such as Pinterest are the biggest source of online shopping

Wrap on Digital Marketing

Digital Marketing Services in the USA has evolved throughout the years with innovative ideas: a great way to connect with the audience. Hence, you must keep up-to-date with the most recent searches. It’s the best time for you to consider how you can transform your business globally. 

If you’re looking for a simple, approachable, and results-driven digital marketing service then get in touch with us!